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Campaigns

Upgrade your WhatsApp messaging tier limit

Understand Meta's messaging tiers (250 → 1K → 10K → 100K → unlimited) and the playbook for moving up without getting rate-limited.

5 min read

How tiers work

Meta caps how many unique customers a number can start conversations with in a rolling 24 hours. New numbers start at 250 (unverified) or 1,000 (TIER_1K) and can rise to 10K, 100K, and unlimited. Your current tier shows on the AiConva dashboard as Messaging Limit.

Tiers upgrade automatically: message roughly half your current limit within 7 days while keeping your quality rating at Medium or High, and Meta bumps you within 24 hours.

The upgrade playbook

  1. Verify your business in Meta Business Manager — unverified numbers are stuck at 250.
  2. Ramp volume gradually: 40–50% of your tier daily for a week, not one giant blast.
  3. Watch quality: AiConva shows the rating next to your number. If it drops to Low (RED), pause broadcasts and let it recover — downgrades happen fast.
  4. Only message opted-in contacts and honour the automatic STOP handling; blocks are the main quality killer.
Spend caps on campaigns double as tier protection — a capped campaign can't accidentally burn your whole daily limit on a bad list.
Try it now

This guide maps directly to a screen in AiConva.

Check your tier on the Dashboard