Campaigns
Audience segregation for WhatsApp broadcasts
Split your contact base into precise segments with tags and attributes so every broadcast lands with the right people.
Why segment at all
Blasting the whole list is the fastest way to get blocked, which drops your Meta quality rating and can shrink your messaging tier. Segmented sends get better read rates, fewer STOP replies, and cost less because you pay per message.
The building blocks
Tags — labels you attach manually, at import, or from flows (vip, diwali-leads).
Attributes — captured values (city, budget, last purchase).
Opt-in status — enforced automatically; a segment can never include opted-out contacts.
Create and preview a segment
- On the Contacts page, open Segments → New segment.
- Combine rules, e.g. tag = vip AND city = Jaipur.
- Use Preview to see the live audience count before saving.
- Pick the segment when you create a campaign — the estimate screen shows audience size and the exact wallet cost (Meta rate + ₹0.10 fee + GST) before you press send.
Segments are dynamic: they re-evaluate at send time, so a contact tagged tomorrow is included in tomorrow's send automatically.
Try it now
Open Contacts & Segments This guide maps directly to a screen in AiConva.