Audience segregation for WhatsApp broadcasts

Why segment at all

Blasting the whole list is the fastest way to get blocked, which drops your Meta quality rating and can shrink your messaging tier. Segmented sends get better read rates, fewer STOP replies, and cost less because you pay per message.

The building blocks

Tags — labels you attach manually, at import, or from flows (vip, diwali-leads).

Attributes — captured values (city, budget, last purchase).

Opt-in status — enforced automatically; a segment can never include opted-out contacts.

Create and preview a segment

1. On the Contacts page, open Segments → New segment.
2. Combine rules, e.g. tag = vip AND city = Jaipur.
3. Use Preview to see the live audience count before saving.
4. Pick the segment when you create a campaign — the estimate screen shows audience size and the exact wallet cost (Meta rate + ₹0.10 fee + GST) before you press send.