NewAiConva — transparent WhatsApp billing, no markups. See your cost →
Campaigns

Click-to-WhatsApp Ads (CTWA) setup

Connect your Meta ad account, run ads that open a WhatsApp chat instead of a form, and catch every lead in your inbox.

9 min read

Why CTWA

Click-to-WhatsApp ads run on Facebook and Instagram, but the click opens a WhatsApp conversation with your business instead of a landing page. You get a real contact with a real phone number on the first tap — no form abandonment — and the conversation that follows is free inside the 24-hour window.

Connect your ad account

  1. Open Ads Manager → Connect ad account.
  2. Enter the ad account name and its Meta account ID (found in Meta Ads Manager → Account settings).
  3. Pick the Facebook Page the ads will run from — AiConva registers it alongside the account.
  4. Choose the WhatsApp number ads should open. It must be your connected AiConva line so replies land in Live Chat.

Create the campaign

  1. In Ads Manager → New campaign, set a name and daily budget.
  2. Build the ad creative in Meta Ads Manager with the goal "Engagement → WhatsApp".
  3. Every chat the ad opens is logged as a lead in AiConva with the campaign it came from, and the contact is created automatically.
Pair CTWA with a welcome flow keyed to the ad's pre-filled text so leads get an instant answer even at 2 am.
Try it now

This guide maps directly to a screen in AiConva.

Open Ads Manager