WhatsApp templates for d2c & e-commerce
Order updates, abandoned cart, COD confirmations and reviews for online brands.
What's in this pack
Every template below is written to pass Meta's review on the first try — no ALL CAPS, no urgency pressure, opt-out instructions on marketing messages, and footers under the 60-character limit. Pick the ones that fit your flow, import them as drafts into your AiConva workspace, and submit. You can edit the wording and variables before you submit.
Not sure what it will cost? The category you choose for each template (marketing vs utility) sets its per-message rate. See your exact cost before you send a single message.
The templates
Sent right after checkout. Confirms the order and sets delivery expectation.
Hi {{1}}, your order {{2}} is confirmed. We'll pack and ship it shortly. Track your order at {{3}}. Reply STOP to opt out.Tracking notification when the package leaves the warehouse.
Hi {{1}}, good news — your order {{2}} has shipped and will arrive by {{3}}. Track it here: {{4}}Day-of-delivery heads-up so someone is ready to receive the package.
Hi {{1}}, your order {{2}} is out for delivery today. Please keep {{3}} ready. The courier may contact you on this number.Confirms Cash-on-Delivery orders to reduce RTO (return-to-origin) losses.
Hi {{1}}, you placed a Cash-on-Delivery order for {{2}} ({{3}}). Please confirm by replying YES so we can ship it. No payment needed now.Re-engages a shopper who added to cart but didn't check out within 24h.
Hi {{1}}, you left {{2}} in your cart. Complete your order here: {{3}}. Reply STOP to opt out of these messages.Sent 5–7 days after delivery to collect product reviews and ratings.
Hi {{1}}, how is your {{2}}? Share a quick review and help others: {{3}}. Reply STOP to opt out.Marks an order delivered and opens a support path if there's an issue.
Hi {{1}}, your order {{2}} was marked delivered. If anything is missing or damaged, reply within 48 hours and we'll help.Frequently asked questions
How much does a WhatsApp message cost for d2c & e-commerce?
It depends on the category. A marketing message (offers, promotions) costs ₹1.09 plus GST, and a utility message (updates, reminders) costs ₹0.145 plus GST. AiConva adds a flat ₹0.10 per message on top of Meta's rate. This pack leans utility-heavy, so a blended estimate is around ₹0.61 per message all-in. Run your exact volume through our pricing calculator for a precise figure.
Are these WhatsApp templates approved by Meta?
These templates are written to follow Meta's content rules (no ALL CAPS, no urgency pressure, opt-out on marketing messages, footers under 60 characters). You import them as drafts into your AiConva workspace, review them, and submit to Meta for approval — most well-structured templates are approved within hours.
Can I customise these templates for my d2c & e-commerce business?
Yes. Each template uses numbered variables ({{1}}, {{2}}) for the dynamic parts (customer name, order number, date). After importing, you edit the wording and fill in your business name, then submit. The category (marketing/utility/authentication) is what you set on import.
Do I need opt-in before sending these?
Yes for marketing templates. You can only message contacts who opted in. Utility and authentication messages can be sent in response to a customer request or for transactional updates without a separate opt-in. AiConva records the opt-in source against each contact so you can prove consent.
Use these in your campaigns
Create a free AiConva workspace and import this pack in one click.